Well's beauty business booms with the licensing of brands such as Trussardi, Mont Blanc Marc O'Polo Max Mara and Gerry Weber.

Innovation moves quicker than ever and Wella produces its annual hair fashion collections - Trend Vision - which becomes an inspiration to stylists everywhere. This evolves to become the Trend Vision Award, a global hairdressing competition created to encourage vision and new style - values the company were founded over 100 years before.

The company expands throughout Asia/Pacific, bringing hairdressing innovation to every corner of the world.